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Mobile-first. Property search, featured and new properties, agents, recent activity, video, calls to action, and lead generation.
Response to the Digital Platform RFP · Puerto Rico
RE/MAX Paradise Island
Digital Platform & Website
Building a durable digital platform for properties, agents, content, leads and future Real RE/MAX integration.
- Recommended RFP response
- $35,900
- Delivery
- 14–16 weeks
- Ownership
- Client-owned · Exit Test included
Enterprise is our recommended response. Smaller phased paths are available in Appendix A.
Prepared by: Medellín Web Soluciones S.A.S.
Ref. MWS-REMAX-PI-2026
October 2026
Benefit for a fast start
10% off implementation
Available for the five calendar days after this proposal is activated, if written acceptance and a start order are signed inside that window. Time zone: Atlantic Standard Time (Puerto Rico, UTC−4).
Valid until October 10, 2026 at 2:15 PM AST.
The discount applies only to the implementation price of the plan that is chosen. It does not apply to hosting, AWS usage, licenses, CRM, third-party services, AI usage, monthly care, or any other recurring charge. It does not combine with other discounts.
01Executive summary
A platform built for where Paradise Island is going
Medellín Web Soluciones read the RFP as a request for durable digital infrastructure, owned by the brokerage, not as a website project.
01
What we understood
The RFP asks for the first corporate website and an integrated digital ecosystem: the permanent home of the brand, its agents, property activity, content, and leads. It is a platform, not a page.
02
What we propose
Enterprise: a custom Next.js experience in front of domain services for properties, agents, leads, content, and integration, delivered in 14 to 16 weeks. It is the one response we recommend. If this phase needs a lower budget, Appendix A shows three smaller first phases and what each leaves out of the RFP.
03
Built to last
Each major component sits behind its own interface. CMS, CRM, AI, and automation can change without rebuilding the public website or losing its SEO history.
04
Digital ownership
Domain, AWS, CMS, repository, and analytics accounts are held by Paradise Island. MWS works with delegated access.
05
No vendor lock-in
Exportable data, disclosed licenses, and a no-hostage clause. The last 20% is paid only after a successful Exit Test.
06
Ready for Real RE/MAX
An Integration Service designed for a later connection to reZEN, Leo/AiRM, and future corporate platforms, once APIs and authorization exist.
02RFP requirements — our response
Every requirement, answered
Each line maps to the section of the RFP it answers. Where a capability depends on a provider, a data source, or a corporate API, the status says so.
- Included
- Included · subject to provider or source
- Architecture prepared · subject to API
| Requirement | Our response | Status | RFP |
|---|---|---|---|
| Corporate website | Mobile-first Next.js site: home, properties, agents, Paradise Live, content, and lead paths. | Included | §1, §4 |
| Properties | For Sale, For Rent, New, Featured, Under Contract, Sold, and Rented, from automated sources where technically and legally available. | Subject to provider | §5 |
| Agents | Directory and branded pages: photo, biography, contact, WhatsApp, areas, specialties, languages, listings, activity, reviews, and video. | Included | §5 |
| Agent social hub | Direct links to each agent's approved channels, with recent social and video surfaced without uploading the same asset twice. | Subject to provider | §5 |
| Paradise Live | Activity feed: new listing, under contract, just sold, just rented, new video, client review, agent achievement, announcement. | Included | §5 |
| Videos & content | Property tours, market updates, education, agent video, and company news, managed in a proven headless CMS. | Included | §5 |
| Lead generation | Showing, property information, valuation, buyer, rental, investment, WhatsApp, click-to-call, email, and property alerts. | Included | §6 |
| Lead routing | Property-specific inquiries sent to the responsible agent through the Lead Service and the notification worker. | Included | §6 |
| CRM | Handoff to the CRM Paradise Island approves. If the office already pays for one, the platform connects to it. | Subject to provider | §6, §7 |
| Automation | Make.com or another approved tool for flows that do not justify custom code. | Subject to provider | §2, §7 |
| AI | A replaceable AI adapter for discovery, qualification, and agent assistance, with OpenAI or Claude behind it. | Subject to provider | §2, §7 |
| Less duplicate data entry | One record per listing and agent feeds the site, Paradise Live, and the CRM handoff, instead of re-entering it by hand. | Included | §4 |
| Room to grow | New offices, agents, and markets are added as records and pages, without rebuilding the platform. | Included | §4 |
| Training & documentation | Staff training and written documentation: architecture, accounts, backups, and routine administration. | Included | §10 |
| Analytics | Google Analytics and Search Console opened under accounts Paradise Island owns. | Included | §7, §10 |
| SEO | Technical SEO and indexing setup on server-rendered property, agent, and content pages. | Included | §10 |
| Security | CloudFront, WAF, TLS, access control, secrets, backups, and monitoring in the client AWS account. | Included | §10 |
| Future Real RE/MAX integration | The Integration Service is the extension point for reZEN, Leo/AiRM, and future corporate platforms. | Prepared | §3 |
| Data portability | Agent, property, lead, form, content, and configuration data exportable in practical non-proprietary formats. | Included | §3, §8 |
| Client ownership | Domain, hosting, CMS, repository, and third-party accounts held by Paradise Island, with independently changeable credentials. | Included | §8 |
| Exit Test | Final acceptance and the last 20% of the fee follow a successful Exit Test. | Included | §9 |
03Build with, not from scratch
Proven platforms first. Custom code where it earns its place.
The RFP asks vendors to evaluate established platforms before proposing custom development. MWS does not propose building what a mature product already does well.
Buy / integrate
- Third-party
Content management
Headless CMS: Strapi, WordPress headless, Sanity, or Contentful, chosen in discovery
- Third-party
Analytics & search
Google Analytics and Search Console on client accounts
- Third-party
CRM
The CRM Paradise Island approves. HubSpot is one option
- Automated
Automation
Make.com or another approved tool
- AI-assisted
AI providers
OpenAI or Claude behind a replaceable adapter
- Third-party
Video & social
The office's and agents' approved channels, linked and surfaced
- Third-party
Messaging
WhatsApp business provider and email tools
- Native cloud
Cloud services
AWS managed services: CloudFront, WAF, ECS on Fargate, PostgreSQL
Custom
- Custom-coded
Experience layer
The Paradise Island public site: property, agent, Paradise Live, and lead journeys.
- Custom-coded
Domain services
Property, Agent, Lead, Content, and Integration services that keep records independent of any vendor.
- Custom-coded
Integration layer
One place where the CRM, property feeds, and future corporate platforms connect.
- Custom-coded
Data normalization
Internal property, agent, and lead models kept separate from each source's format.
- Custom-coded
Lead routing
Rules that send each inquiry to the right agent and to the approved CRM.
Custom development only where it creates real business or architectural value.
MWS may use Cursor and Amazon Q Developer to speed scaffolding, tests, documentation, and infrastructure drafts. Those tools are not part of the platform delivered to Paradise Island. Generated work is reviewed before production.
04Platform experience
What visitors, agents, and the office will see
Properties
For sale, for rent, new, featured, under contract, sold, and rented, from automated sources where that is technically and legally available.
Our agents
Directory and individual pages: photo, biography, contact, WhatsApp, service areas, specialties, languages, listings, activity, reviews, and video.
Agent social hub
Direct links to Instagram, Facebook, LinkedIn, YouTube, and other approved channels, with a way to surface recent social and video without uploading the same asset twice.
Paradise Live
A living activity feed: new listing, under contract, just sold, just rented, new video, client review, agent achievement, company announcement.
Video and content
Property tours, market updates, education, agent video, company news, behind the scenes, and short-form social video.
Lead paths, as the RFP names them
- Schedule a showing
- Request property information
- Sell my property / property valuation
- Buyer inquiry
- Rental inquiry
- Investment inquiry
- WhatsApp, click-to-call, and email
- Property alerts
- Property-specific inquiries routed to the right agent
05AI as a business capability
AI where it saves agents time and helps buyers decide
AI sits behind a replaceable adapter, so the provider can change and a later corporate tool can take over without touching the website.
Property discovery
Visitors describe what they need in plain language and see matching listings from the approved catalog.
Lead qualification
Inquiries arrive with area, budget, timing, and intent captured, ready for the agent.
Property questions
Answers from published listing data and information the office approves. Not an appraisal.
Showing intent
A request to visit is recognized and moved to the showing form or the responsible agent.
Agent assistance
Inquiry summaries and follow-up drafts for the assigned agent.
Content assistance
Draft listing descriptions and posts, reviewed by an editor before publishing.
Future corporate AI
The adapter can hand over to Leo/AiRM or another corporate tool once it is available and authorized.
Each use case is confirmed in discovery with a provider, a usage budget, and approved data sources. Provider usage is billed to the Paradise Island account.
06Architecture
Why this architecture
- 1
The brand outlives the technology
Domain, content, SEO history, and agent pages stay in place while CRM, AI, or back-office systems change.
- 2
Each part can be replaced
Services talk through defined interfaces. Replacing one component does not mean rebuilding the website.
- 3
Fast pages that search engines read
Pages are rendered on the server, so buyers get speed on mobile and Google reads the full content.
- 4
Runs in an account Paradise Island owns
Infrastructure is written as code in the client AWS account, so another provider can redeploy it.
Architecture overview
Visitors and agents reach Next.js through CloudFront, WAF, and TLS. Next.js talks to a BFF and an API door. Domain services sit behind that door. External systems connect only through authorized interfaces. Compute for the first launch is ECS on Fargate. PostgreSQL is the primary database. Redis and S3 are added only if the validated design needs them.
- Visitors and agents
- CloudFront, WAF, and TLS
- Next.js
- BFF and API
- Domain services
- PostgreSQL and the CMS
- Integration interfaces to CRM, property source, email, WhatsApp, and AI
- 1Edge
- Visitors and agents
- CloudFront
- WAF and TLS
- 2Experience
- Next.js
- SSR / ISR
- Mobile-first SEO
- 3Door
- API Gateway or ALB
- Chosen in discovery
- Client-owned DNS
- 4BFF
- Page-shaped API
- Separate from the door
- Separate from domain services
- 5Services
- Property, Agent, Lead
- Content, Integration
- Notification worker
- 6Records
- PostgreSQL
- Redis and S3 if confirmed
- CMS chosen in discovery
- 7Outside
- Approved CRM
- AI adapter
- Email and WhatsApp when available
Technology stack
The disclosure the RFP requires in section 7: component, owner, cost, data portability, and replacement path for each function.
| Function | Initial solution | Owner / billing | Cost | Data portability | Replacement path |
|---|---|---|---|---|---|
| Website / CMS | Next.js public site and a headless CMS chosen in discovery | Paradise Island | Included in the build. CMS license or hosting if it applies | Code in the client repository. Content exportable | The CMS can change behind the Content Service |
| Property data | Property Service, fed by an authorized source or manual entry | Paradise Island | Feed, MLS, or IDX provider's price, if used | Export in practical formats | Replaceable source, or a later corporate listing sync |
| CRM / Leads | Lead Service and the CRM Paradise Island approves | Paradise Island account | CRM vendor's price | Leads kept in the platform and in the CRM | Future Real RE/MAX tools through the Integration Service |
| AI | Replaceable AI adapter. OpenAI or Claude | Paradise Island API account | Usage, billed by the provider | Prompts and approved knowledge documented | Leo/AiRM or future corporate tools |
| Automation | Make.com or another approved tool | Paradise Island account | Vendor's price | Flows documented | APIs or corporate integrations |
| Video / Social | Approved channels of the office and each agent | Paradise Island and each agent | Platform's price, if any | Content stays on the owner's channels | Portable |
| Analytics | Google Analytics and Search Console | Paradise Island | Billed to Paradise Island if a paid tier is chosen | Client-owned history | Client-owned accounts |
| Hosting / Cloud | AWS: CloudFront, WAF, ECS on Fargate, PostgreSQL | Paradise Island AWS account | Estimate USD 350–900 / month | Infrastructure as code (AWS CDK) | Redeployable by another provider |
| Source code | Git repository with GitHub Actions CI/CD | Paradise Island as owner | Included in the build | Full repository access | Any qualified provider |
Technical components in detail
- Public experience · Next.js, TypeScript
- SSR and ISR, mobile-first, technical SEO, dynamic property and agent pages.
- Edge · CloudFront, WAF, TLS
- Visitors and agents reach the site through the client-owned AWS account.
- API door · API Gateway or an ALB, chosen in discovery
- One of the two, selected for cost and traffic. Both are not installed by default.
- BFF · Backend for frontend
- Shapes data for the page. It is separate from the API door and from the domain services.
- Domain services · Node.js, TypeScript
- Property, Agent, Lead, Content, Integration, and a notification worker, as agreed in the design.
- Content · Headless CMS, chosen in discovery
- Strapi on the client account, WordPress headless, or Sanity/Contentful. License or hosting is quoted apart when it applies. Editors publish pages and news. Listings and leads stay in their modules.
- CRM · The CRM Paradise Island approves. HubSpot is one option
- The subscription is paid by the office. Lead handoff is limited to the flow that is agreed.
- AI on Enterprise · AI adapter in the platform
- OpenAI or Claude can sit behind the adapter when a provider and a usage budget exist. This is separate from the USD 35 MWS assistant on Starting and Express. Cursor and Amazon Q are MWS engineering tools, not delivered components.
- Automation · Make.com, or another approved tool
- Amazon automation products are an alternative only after name, availability, and scope are validated.
- Data · PostgreSQL
- Primary database. Redis and S3 are added only if the validated design needs cache or media storage.
- Cloud · AWS, client-owned account
- ECS on Fargate for the first launch. Kubernetes is not included. Security work runs across the build: access control, secrets, input validation, logs, updates, and tests inside the agreed scope.
- Infrastructure as code · AWS CDK, deployed through CloudFormation
- MWS reviews every stack before it is deployed. GitHub Actions runs CI/CD.
07Future Real RE/MAX integration
Ready to connect when the corporate platforms are
Paradise Island platform
Public website · Domain services · Records
Integration Service
- reZEN
- Leo/AiRM
- Future Real RE/MAX corporate platforms
- CRM, AI, lead-routing, and transaction components can be replaced without rebuilding the public website.
- External systems connect only through the Integration Service. Internal models stay separate from any vendor format.
- Records are API-first and exportable, so a later migration starts from clean data.
- Current regional systems can be connected where useful, without defining the long-term architecture.
Integration readiness is included in the architecture; implementation of external corporate integrations is subject to API availability, authorization and technical specifications.
08Ownership & Exit Test
RE/MAX owns its digital foundation.
Paradise Island can replace the developer, the hosting provider, or any component without losing control of its website, data, accounts, or digital history.
Domain ownership
Registered in a Paradise Island account. MWS receives delegated access only.
Hosting ownership
AWS account owned and billed by Paradise Island.
CMS ownership
Permanent owner credentials held by Paradise Island.
Repository ownership
Paradise Island is owner of the repository for all custom code it pays for.
Database export
Agent, property, lead, form, content, and configuration data in practical non-proprietary formats.
Credentials
Final credentials can be changed by Paradise Island without vendor approval.
Backups
A current full backup is delivered, with a documented restore procedure.
Documentation
Architecture diagram, technology and account inventory, renewal schedule, and administration guide.
License inventory
Every third-party product and license disclosed, including what stops working if it ends.
Migration procedure
A written procedure a replacement provider can follow to take over.
Exit Test
Final acceptance and the last 20% of the fee depend on it.
How the Exit Test is passed
- 1A person named by the client receives access to the repository and to the accounts the client controls.
- 2That person can follow the deploy document in an agreed environment.
- 3That person can find configuration, dependencies, and required variables without exposing secrets.
- 4That person can run the agreed restore procedure.
- 5That person can export the agreed data in the documented formats.
- 6An inventory of accounts, services, licenses, and contacts is delivered.
- 7A handoff session is held and the result is written down.
- Approved means every criterion above is demonstrated and recorded.
- A blocking defect is one that stops access, deploy, restore, or the agreed export. It is fixed and the check is repeated.
- Observations must name the criterion they refer to.
- Intellectual property, preexisting component licenses, and rights in the deliverables are set in the contract.
Compliance confirmation · RFP §8, §9, §12
MWS confirms compliance with the Anti–Vendor Lock-In and Exit Test requirements in sections 8 and 9 of the RFP.
Exceptions: none identified. Any proprietary or non-transferable component found in discovery is disclosed in writing before contracting.
Proprietary or non-transferable dependencies: none from MWS. Third-party products such as the CMS, CRM, automation, and AI providers are contracted on Paradise Island accounts and listed in the license inventory.
Ending maintenance or support never disables the website, the content, or client-owned accounts, subject to legitimate third-party subscriptions being paid.
09Relevant real estate experience
Auge Urbano
Real estate website for property sales and investment in Medellín, designed and built by MWS.
Property discovery
Catalog with search and filters by type, zone, price, area, and rooms.
SEO
Property pages with structured data (JSON-LD), sitemaps, and search landing pages.
Analytics
Google Analytics 4 and Google Tag Manager, with events for leads, bookings, and calls to action.
Lead generation
Contact, sell-your-property, and investment forms, plus WhatsApp calls to action.
AI assistant
An assistant that answers from the catalog and suggests matching properties.
Appointment workflow
Visit scheduling from each property page, with an admin calendar. The assistant can also book a visit.
Digital conversion
Conversion events stored and reviewed in an admin interaction panel.
Medellín, Colombia. Shown as a comparable reference for capabilities. No performance results are claimed here.
10Success metrics
What the platform will be measured on
Baselines and targets are set with Paradise Island in discovery.
Lead conversion
Share of visits that become a lead
Property inquiries
Requests per listing and per agent
Showing requests
Showing requests submitted and routed
Valuation requests
Sell my property and valuation submissions
Organic visibility
Search impressions and clicks in Search Console
Lead routing time
Time from submission to the assigned agent
Duplicate data entry
Manual re-entry steps removed per listing and lead
Website performance
Core Web Vitals on the key page templates
Indexation
Indexed property, agent, and content pages
11Timeline
Fourteen to sixteen weeks, with overlap
Estimated weeks of work. Parallel phases are not added together. The clock starts when the items below are in hand.
Phase
W1W2W3W4W5W6W7W8W9W10W11W12W13W14W15W16
- DiscoveryWeeks 1–2
- UX/UIWeeks 2–5
- DevelopmentWeeks 3–9
- IntegrationsWeeks 7–11
- QAWeeks 13–16
- LaunchWeeks 13–16
- Monitoring / stabilizationAfter launch. Duration to be agreed.
- Discovery
- Architecture, system map, data model, integration list, and backlog.
- UX/UI
- Home, property, agent, Paradise Live, content, forms, and lead flows.
- Development
- Domain services and PostgreSQL from week 3. Next.js frontend from week 4.
- Integrations
- Only providers with documentation, permission, and credentials.
- QA
- Security, performance, and acceptance testing.
- Launch
- Production, training, documentation, and the Exit Test.
What Paradise Island provides before the clock starts
- Owner access to the domain and to AWS or the host
- A property source that is defined, authorized, and reachable, or a written decision to enter listings by hand
- Brand files, photos, biographies, the agent list, and launch copy
- A named person who approves UX, data, and deliverables
- A decision on language, contact channels, and CRM
- Signed scope, contract, and the first payment
Delays in access, data, content, approvals, or vendor replies can move the dates. A scope change can require a new price and a new schedule, and it needs written approval. Extra work does not start before that approval.
12Investment
One-time development and setup
Recommended RFP response
Enterprise · 14–16 weeks
$35,900
USD · implementation, discovery through the Exit Test
$32,310 inside the fast-start window · save $3,590
Discovery and architecture
System map, data model, integration definition, cloud architecture, and the backlog.
$4,000
UX/UI and design system
Home, property, agent, Paradise Live, content, forms, and lead flows. Mobile first.
$4,000
Next.js frontend
Independent presentation layer: SSR/ISR, technical SEO, property pages, agent pages, content, and lead capture.
$7,000
Backend and microservices
Domain services for property, agent, lead, content, integration, and notifications. Node.js and TypeScript.
$9,500
Integrations, CRM, and automation
CRM handoff, property feed, email, WhatsApp, social, and an AI adapter that can be replaced later.
$4,500
AWS, DevOps, and infrastructure as code
Client-owned AWS account, CDK/CloudFormation, CI/CD, dev, staging, and production.
$2,500
QA, SEO, documentation, and launch
Testing, training, account inventory, migration procedure, and the Exit Test.
$4,400
- Total implementation$35,900
Payment milestones
Four invoices, each issued when its milestone is reached and accepted. The last 20% is paid after the Exit Test and the agreed handoff are complete.
List · $35,900
- 30% · Start and discovery$10,770
- 25% · Architecture, UX, and backend progress approved$8,975
- 25% · Working beta$8,975
- 20% · Production and Exit Test accepted$7,180
Fast-start · $32,310
- 30% · Start and discovery$9,693
- 25% · Architecture, UX, and backend progress approved$8,077.50
- 25% · Working beta$8,077.50
- 20% · Production and Exit Test accepted$6,462
Acceptance
- The named approver accepts each milestone in writing.
- Observations name the acceptance criterion they refer to.
- A scope change is a written request that states the effect on price and date.
- Additional work does not start without written approval.
To confirm before the contract
- Client review window for each milestone. Example to discuss: five business days. To confirm before sending.
- Whether prices are before or after applicable tax. To confirm with accounting advice for Colombia and Puerto Rico before the contract.
- Currency is USD. Payment method, bank charges, and invoice due dates: to confirm before sending.
- Withholding and cross-border payment treatment: to confirm before sending. This page is not tax advice.
13Recurring costs
Monthly and annual costs, outside the build
Paid by Paradise Island directly to each provider, on accounts it owns. Amounts are shown only where the quotation defines them.
Required
Hosting / AWS
Estimate USD 350–900 / month
Billed to the Paradise Island AWS account
Domain renewal
Registrar's price, annual
Paradise Island registrar account
CMS license or hosting
Vendor's price, if the chosen CMS has one
Chosen in discovery
Depends on a scope decision
CRM
Vendor's price
Not added if the office already pays for one
Property data
Feed, MLS, or IDX provider's price
Depends on the authorized source
Optional
AI / API usage
Usage, billed by the provider
OpenAI, Claude, or a later corporate tool
Automation
Vendor's price
Make.com or another approved tool
WhatsApp and email tools
Vendor's price
When the channel is approved
Video hosting and SaaS licenses
Vendor's price
Only if used
Maintenance and support
USD 1,500 / month
Paid to MWS. No mandatory lifetime dependency
These figures are planning estimates. They move with region, traffic, storage, transfer, availability, backup retention, active services, and current AWS prices. Real usage is billed to the Paradise Island account. MWS does not guarantee a fixed monthly infrastructure cost.
14Support & SLA
Maintenance and evolution · $1,500 / month, optional
Maintenance, bug fixes, updates, monitoring, minor adjustments inside an agreed monthly pool, technical support, and an infrastructure review.
| Severity | Examples | First response | Target resolution |
|---|---|---|---|
| P1 · Critical | Site down, lead capture stopped, or a security incident. | To be agreed in final SLA | To be agreed in final SLA |
| P2 · High | A core feature degraded with no workaround, such as search, agent pages, or the CRM handoff. | To be agreed in final SLA | To be agreed in final SLA |
| P3 · Normal | A defect with a workaround, or a non-blocking error. | To be agreed in final SLA | To be agreed in final SLA |
| P4 · Minor | Cosmetic issues and small adjustments. | To be agreed in final SLA | To be agreed in final SLA |
- Channels, hours, and the monthly pool for minor adjustments: to be agreed in final sla.
- New features, scope changes, and integrations are quoted separately. This package is not an unlimited warranty.
- Support is optional. Ending it does not disable the website, the content, or any client-owned account.
15Key dependencies
What the plan depends on, stated up front
External APIs
Only providers with documentation, permission, and credentials are integrated.
Property data sources
A defined, authorized source, or a written decision to enter listings by hand.
CRM access
Administrator access and API credentials for the CRM Paradise Island approves.
Real RE/MAX corporate API availability
reZEN and Leo/AiRM connections wait on API availability, authorization, and specifications.
Third-party account approvals
AWS, CMS, analytics, WhatsApp, and AI accounts opened under Paradise Island credentials.
Content and approvals
Brand files, photos, agent biographies, and a named approver for each milestone.
Transition assistance
Cost of handoff assistance to a replacement provider: to be agreed in the contract.
Every integration is specified with
- Provider and exact product
- Use case
- Flow direction: in, out, or both
- Data exchanged
- Expected frequency and latency
- Authentication method
- API limits and cost
- Test environment
- Who delivers credentials and permission
- Acceptance criteria
16Brand, compliance & scope
Inside RE/MAX standards, with clear boundaries
- Layouts accommodate the RE/MAX brand and trademark standards that apply, as supplied by Paradise Island.
- Brokerage disclosures and real estate advertising requirements are placed where they apply, with the text the office provides.
- Listing status is published only when the source, the license, consent, and the applicable rules allow it.
- Paradise Island keeps a distinctive local presence inside those standards.
- This proposal is not approved or sponsored by RE/MAX, LLC.
Required · included in the implementation
- Responsive Next.js frontend, SSR/ISR, and technical SEO
- Home, property search and pages, agent directory and profiles, Paradise Live, content, forms, and lead capture
- API and domain services for Property, Agent, Lead, Content, and Integration, plus a notification worker, as in the agreed design
- Data model, authentication, and administration inside the specified scope
- Integrations with sources that already have documentation, permission, and credentials
- AWS architecture in an account Paradise Island owns, infrastructure as code, CI/CD, and the agreed environments
- Backups, monitoring, SSL, and a security baseline
- Documentation, training, account inventory, migration procedure, and the Exit Test
- Source code and repository access as the contract states
Not included unless agreed in writing
- Subscriptions, licenses, AWS usage, and other third-party costs
- Building third-party APIs that do not exist or are not documented
- MLS/IDX fees, property feeds, CRM, WhatsApp, email, video, or automation charges
- A future migration or integration with reZEN, Leo/AiRM, or another corporate platform until an API, permissions, and a specification are confirmed
- Bulk load, cleaning, or enrichment beyond the agreed volume
- Ongoing content production, photography, video, professional translation, or community management
- New features that are not in the approved scope matrix
Optional · decided by Paradise Island
- Maintenance and evolution support, USD 1,500 / month
- Each AI use case, confirmed in discovery with a provider and a usage budget
- Automated property feed, once an authorized source exists
- Automations beyond the flows agreed in writing
- Spanish version at launch or just after, to decide in the alignment session
Assumptions
- “Prepared for Real REMAX” means a decoupled architecture and integration points for a later connection. It does not mean the corporate integration is included or guaranteed.
- Publishing active, under-contract, sold, or rented status depends on the source, the license, consent, accuracy, and the rules that apply.
To agree before the start
- Number of page templates included
- Number of initial agent profiles
- Property volume for the first load
- Catalog fields and filters
- Languages and how much is translated
- Forms and their fields
- Integration providers and channels
- Number of design rounds and QA rounds
- Publishing, review, and approval rules
17Next step
Architecture & Scope Alignment Session
We would welcome the opportunity to review the proposed architecture, validate integration assumptions and align the implementation roadmap with RE/MAX Paradise Island’s long-term digital strategy.
What we would confirm together
- 1The budget assigned to this phase
- 2Which CRM, if any, the office already pays for
- 3Who will own the domain, the AWS account, and the CMS
- 4How property data can legally be sourced today
- 5Whether Spanish ships with the English site or just after it
Schedule the session
WhatsApp and email open a message that already names this proposal, ref. MWS-REMAX-PI-2026.
Questions the brief raises
On Enterprise and Growth, Next.js is the public site. A CMS, if used, is for editorial pages and is chosen in discovery. Replacing that CMS later can still need a migration and tests. A separate frontend reduces coupling. It does not remove the migration work. Express keeps pages and listings in one application.
Appendix AAlternative phasingSmaller first phases, for reference only if this phase needs a lower budget. Enterprise is the response to the RFP.
Each route is designed and built for Paradise Island. Growth is Next.js plus one backend. Starting adds a smaller API for listings and leads, and that API can grow. Express is one application. Starting and Express add the MWS lead assistant at $35 per month.
SecondaryGrowth · 8–10 weeks
Next.js and one backend
A custom Next.js site, with SSR/ISR and technical SEO, and one Node.js API with PostgreSQL for properties, agents, and leads. A later move to Enterprise is a separate phase, with its own budget and an approved migration. The data model can help that move. Splitting into services, new deploys, and tests are not automatic and are not free.
Custom public site and one API. Corporate sync is a later phase.
List $16,500
$14,850
Save $1,650 on implementation, inside the fast-start window
Presented at USD 16,500. The working range in the quotation is USD 14,500–18,000. The working range is not discounted.
About USD 100–250 per month for the Next.js site, one Node.js service, and PostgreSQL. This figure is an estimate, not a guaranteed monthly bill.
Included
- A custom Next.js interface, SSR/ISR, and strong technical SEO
- One backend for properties, agents, and leads
- A data model Enterprise can later split into domain services
- Lead handoff to a CRM through webhooks or Make.com
Not included
- Separate microservices, queues, and workers
- A full enterprise integration architecture
- A Real REMAX integration
- The formal Enterprise Exit Test
- The MWS lead assistant
- Integrations or automations beyond the ones agreed in writing
Assumptions and dependencies
- A later move to Enterprise is an additional project with its own budget and an approved migration.
- The data model can help that move. Service splits, deploys, and tests are not automatic and are not free.
SecondaryStarting · 4–6 weeks
Custom site and a small API
A custom responsive site, a property catalog with the search and filters that are agreed, and a small API for properties and leads. Agent pages and buyer, seller, rental, and investment forms follow the agreed scope. A later plan can reuse listings and leads if that reuse is designed in. It is not an automatic upgrade.
A working portal. “About 60% of the RFP” is a commercial guide, not a measured score.
List $6,500
$5,850
Save $650 on implementation, inside the fast-start window
Presented at USD 6,500. The working range in the quotation is USD 5,500–7,500. The working range is not discounted.
About USD 30–80 per month on one server that runs the site and the small API. This figure is an estimate, not a guaranteed monthly bill.
MWS lead assistant · Starting and Express
$35per month, outside the build fee
Starting and Express include the MWS lead assistant. The assistant is a monthly service. It is not inside the build fee.
- Helps the office manage incoming leads
- Answers questions about the properties on the site
- Answers questions from published ranges or information the office supplies. This is not an appraisal and it is not financial advice.
- Gives the visitor the information they ask for
- Connects the conversation so a Paradise Island agent can contact them
| Monthly fee | USD 35 |
|---|---|
| Channels included | To confirm before sending |
| Conversation or message limit | To confirm before sending |
| Model usage (OpenAI or Claude) | To confirm before sending. It is not stated as included in the USD 35. |
| Knowledge sources | Public site content and materials the office approves |
| Handoff to a person | To confirm before sending |
| Content update frequency | To confirm before sending |
| Support and hours | To confirm before sending. Automated replies are not staffed 24/7 coverage. |
| Usage above the limit | To confirm before sending |
| Conversation retention | Subject to the policy and settings that are agreed |
Included
- Custom design for the home, the property page, the agent page, and the forms
- A small API that stores listings and leads
- Property search and agent pages for this office
- Lead paths for buyers, sellers, rentals, and investors
- The MWS lead assistant on the site, billed at USD 35 per month
- Editor training, mobile review, basic SEO, and a short round of launch fixes
Not included
- A Next.js frontend
- Full agent records inside the API, unless that is added in writing
- Microservices and a Real REMAX integration
- Advanced CRM sync that was not specified
- The formal Enterprise Exit Test
Assumptions and dependencies
- “About 60% of the RFP” is a commercial guide, not a functional measurement.
- The MWS assistant is USD 35 / month under the terms marked to confirm before sending.
SecondaryExpress · 2–3 weeks
Custom presence site
One custom application: home, about, contact, blog, and a simple property list. There is no separate API. It can serve as a first public address. Brand, content, and what the office learns can inform a later phase. The platform architecture is a new phase, not a continuation of this application.
An institutional presence. It does not claim to cover the RFP.
List $2,500
$2,250
Save $250 on implementation, inside the fast-start window
USD 2,500. A USD 2,000 site is technically possible and is not offered against this RFP. The working range is not discounted.
Shared hosting or Lightsail, billed to the client. No separate MWS infrastructure fee is quoted. This figure is an estimate, not a guaranteed monthly bill.
MWS lead assistant · Starting and Express
$35per month, outside the build fee
Starting and Express include the MWS lead assistant. The assistant is a monthly service. It is not inside the build fee.
- Helps the office manage incoming leads
- Answers questions about the properties on the site
- Answers questions from published ranges or information the office supplies. This is not an appraisal and it is not financial advice.
- Gives the visitor the information they ask for
- Connects the conversation so a Paradise Island agent can contact them
| Monthly fee | USD 35 |
|---|---|
| Channels included | To confirm before sending |
| Conversation or message limit | To confirm before sending |
| Model usage (OpenAI or Claude) | To confirm before sending. It is not stated as included in the USD 35. |
| Knowledge sources | Public site content and materials the office approves |
| Handoff to a person | To confirm before sending |
| Content update frequency | To confirm before sending |
| Support and hours | To confirm before sending. Automated replies are not staffed 24/7 coverage. |
| Usage above the limit | To confirm before sending |
| Conversation retention | Subject to the policy and settings that are agreed |
Included
- Custom pages: home, about, contact, and blog
- A simple property list in the same application, with a starter set loaded by MWS
- Contact forms that email the office or an agent
- The MWS lead assistant on the site, billed at USD 35 per month
- A public site in about three weeks
Not included
- A separate API
- A full property portal, advanced filters, and an administered agent directory
- CRM, automation, a property feed, and a Real REMAX integration
- A formal Exit Test
- Any claim that Express covers the RFP
Assumptions and dependencies
- Express can be a first public address. Brand, content, and lessons can be reused.
- The platform architecture is a new phase. This application is not a scalable path that becomes Enterprise without that phase.
- The starter property count is to agree before the start.
- Hosting is contracted and paid by Paradise Island.
Upgrade path
Growth is phase 1 of Enterprise
Growth is phase 1 toward Enterprise only as a later project. The data model can help. Splitting services, deploys, and tests need an approved budget and an approved migration. The public site can be kept when the requirements and the technical fit allow it.
$19,400from Growth at $16,500 to Enterprise at $35,900
What each phase includes
A “Yes” means the capability is in the agreed deliverable for that plan. Growth delivers code and a database. It does not include the formal Exit Test.
| Feature | Enterprise | Growth | Starting | Express |
|---|---|---|---|---|
| Responsive site | Yes | Yes | Yes | Yes |
| Next.js with SSR/ISR | Yes | Yes | No | No |
| Property catalog and pages | Per the approved scope | Yes | Basic, as agreed | Simple list |
| Administered agent directory | Yes | Yes | Partial, to define | No |
| Own API | Yes | Yes, one API | Small | No |
| Microservices | Yes | No | No | No |
| CRM | Agreed integration | Basic handoff, if agreed | Only if agreed | No |
| Automated property feed | If the source and permissions exist | No by default | No by default | No |
| Prepared for Real REMAX | Architecture prepared | Limited, a later phase | No | No |
| Formal Exit Test | Yes | No | No | No |
| MWS assistant | Project AI adapter | No | USD 35 / month | USD 35 / month |
| Capability | Enterprise | Growth | Starting | Express |
|---|---|---|---|---|
| Investment | USD 35,900 | USD 16,500 | USD 6,500 | USD 2,500 |
| Time | 14–16 weeks | 8–10 weeks | 4–6 weeks | 2–3 weeks |
| RFP coverage | The agreed RFP scope, subject to providers | Public site plus one API | Portal capabilities listed in the plan | Institutional presence |
| Architecture | Domain microservices | One API, Node.js and PostgreSQL | Small API for listings and leads | One application |
| Interface | Custom Next.js | Custom Next.js | Custom site | Custom site, fewer pages |
| Speed and SEO | SSR / ISR | SSR / ISR | Custom site | One application |
| What carries forward | The full platform | The API, ready to split into services | Listings and leads in the small API | Branding and page ideas |
| Future Real REMAX link | Integration Service | Added when the API is split | Added when the API is split | Not included |
| Lock-in | Parts can be replaced | Records live in the API | Listings and leads live in the API | Everything lives in one application |
| Hosting, client-owned | USD 350–900 / month AWS | USD 100–250 / month | USD 30–80 / month | Shared host or Lightsail |
| MWS lead assistant | AI adapter in the platform, subject to provider and usage | Not included | USD 35 / month, terms to confirm | USD 35 / month, terms to confirm |
| Exit Test and handoff | Formal Exit Test gates the last payment | Code and database are delivered. No formal Exit Test | Admin credentials | Admin credentials only |